Million is a Waterlooville performance agency running paid acquisition programmes at the volumes where the unit economics actually matter. Twenty-two operators. Eleven engagements. £38m+ in annualised spend across the roster.
The operating discipline of the firm, set down when it was founded and unchanged for eight years. Hire against. Refer against. Charge against.
Not the campaign. Not the launch. Not the quarter. The unit of work at this firm is the iteration — measured in days, shipped on a Friday, reviewed on a Monday. The cadence is the deliverable.
One named principal at the top of every email thread. No account-management layer. No pods. The person who designs the programme is the person who ships it.
Every process this firm builds is documented in your tools, not ours. The four-page operating runbook handed at the end of phase two is the asset we consider our actual deliverable.
If we are not improving the unit economics quarter-on-quarter, you should not be paying us. The retainer is front-loaded; the math is set up so we are worse off if we slow-walk.
No "starting from" pricing. No "contact for quote." Each programme has a floor, a minimum term, and a named principal at the top of every brief.
Meta, Google, TikTok, second-tier channels. Account architecture, weekly creative testing roster, monthly performance review. Operated by a single named principal — not a pod, not a pyramid.
Static, motion, UGC. The pipeline that feeds the paid programme. Three creative leads in-house. Briefs written by the same operators who run the spend.
Email, SMS, on-site. Mid-funnel work where 60% of mature D2C programmes make their money. Direct ESP access. Klaviyo, Attentive, Iterable, Customer.io, Postscript.
GA4, server-side tagging via Stape, CAPI alternatives, attribution modelling, weekly board dashboards. 6-week build sprint + ongoing care-and-feeding.
For founders between full-time CMO and single agency contract. Sits on weekly leadership call, owns marketing P&L, runs vendor stack. 9–14 month engagements.
Most agencies are organised around campaigns. We are organised around operations.
A campaign starts and stops. An operation runs every week, on a published cadence, for as long as it continues to earn its keep. We staff for the second model; the contract is built that way on purpose.
A snapshot of the active roster, as of this issue. The numbers we hire and price against — and the numbers any client should be allowed to ask about on the first call.
Across the eleven active engagements. Smallest is £14k/mo; largest is £640k/mo.
Statics, motion, UGC. Roughly 55 per week across the operating team.
On the active roster. Programmes that don't earn their keep don't see month nine.
Versus the benchmark inherited at engagement start. Outliers are programmes where we rebuilt the analytics layer first.
Million Digital Media was founded in 2018 by three operators who had spent the prior decade running paid programmes for venture-backed D2C brands. We have always been small on purpose, always been in Hampshire, and always charged for the discipline of the cadence rather than the bill of hours.
The firm is twenty-two people on the Highcroft Industrial Estate, twenty minutes from Portsmouth and ninety from London. We have never opened a satellite office and have no plans to.
The roster is eleven active engagements. We take new work in monthly cohorts of two — meaning we have, at most, two clients in onboarding at any given moment. That cadence is what allows us to operate the way the four clauses say we do.
The clients we keep tend to be founder-led businesses between £4m and £40m, mostly D2C or digital-first retail, with at least one senior operator on the leadership team who can read the analytics with us in the room. We say no to three quarters of inbound — usually because the fit is wrong, occasionally because we are simply full.
A short paragraph is enough. If it is a fit, we reply within two business days, in writing, with a sensible first conversation. If it isn't a fit, we tell you and pass you on to the best firm we know for the work.
Million Digital Media
Unit 29, Highcroft Industrial Estate
Enterprise Road
Waterlooville PO8 0BT, England